NVQ 6428 - How the design industry works

How the design industry works

Understand the concept of 'Design Industry'

1.1 Describe the concept of a design industry
Someone who is employed at a personal level to turn ideas into visual images.
1.2 Explain what the Design Industry does and how it relates to other industries.
 The design industry designs and creates products to fit peoples needs and requirements, it relates to other industries in the fact that it provides a service/ creates a product for a paying customer.  

2.1 Outline the entry opportunities for employment in the design industry.
Entry opportunities range through education, like apprenticeships (NVQ), College degrees, A-Level, University/ masters degrees, etc and all hit different levels of requirements for a role in the design industry.

2.2 Outline key disciplines and how they interrelate.
Industrial, Interior, Graphic, Textile, Fashion, Tv, Architecture, Web, etc
Designers all use creativity and emotion to create unique improvised designs.

2.3 Identify the key job roles and responsibilities in the design industry.
- Solo Designer   - Creative/ Design Director
- Art Director      - Senior Designer
- Designer           - Entry Level Desiner
- Copy Writer     - Content Developer
- Marketing Manager

- Meeting client requirements.
- Estimating completion time.
- Developing design briefs
- Keeping up to date with new technologies.
- Accurate and high quality work.
- Working as part as a team (Other designers, Copywriters, Photographers, etc)

3.1a Describe briefly how the following factors may have an impact on the design industry.
        - Globalization
Globalization is when a business starts to expand and operate on a global scale, this could have a major affect on the design industry as it increases competition which can affect the product, services, target market and price.
3.1b - New Technology
New technologies give industries the opportunity to to create and provide new products and services thus appealing to a larger audience it can also increase productivity and reduce costs, the downside with this is other industries are getting newer and better technologies all the time and it can be difficult to keep up or stay at the top.
3.1c - Convergence  
Convergence is the development of bringing many items into one, such as the IPhone, instead of being just a phone with the sole purpose of making calls, it is now a camera and a hand held gaming device and a calculator and much more and over time more and more products are converging into one, this could have an impact on the design industry as it is a struggle to keep up with the growing demand of newer better things that can do more.
3.1d - Working across disciplines in the design industry.
Its important in the design industry to work across all the disciplines successfully as they all interlink and if one fails then the others will fail along with it
for example if Accounting in business fail to do their jobs properly then the supply chain will stop which means there will me no materials for manufacture, etc
all disciplines must work together otherwise the goal cannot be achieved and the design industry is compromised.

4.1a Outline
        - Intellectual property rights
Gives a person the right to use his/her creations or ideas over a certain period of time.
This means that whoever created the design or idea can work with and develop it as they please before anybody else be allowed to use it.
4.1b - Copy right
A copy right is a law that says that the creator of an original idea has the exclusive rights to use it and distribute it as they please, usually for a limited period of time.
4.1c - Moral rights
A moral rights are the rights of the designer to make sure their designs are ethical and morally right, so they don't offend anybody.